Laser Mail

Challenge

The primary challenge of this project was to efficiently and accurately match each A4 letter with its corresponding A5 response device. Traditionally, this process can be time-consuming and prone to errors. Sending a wrong response device with a letter could lead to confusion and potential setbacks for Worcester Cathedral’s campaign.

Solution

To address this challenge, Cheshire’s Laser Mail devised an innovative solution that streamlined the process and minimised the risk of errors:

Single Long Paper Printing:

Instead of printing the A4 letters and A5 response devices separately and then manually matching them, we printed both the letter and response device on a single long piece of paper. This method ensured that each A4 letter was directly linked to its corresponding A5 response device without the need for manual matching.

Folding and Bolt Cutting:

After printing the A4 letters and A5 response devices on the same long sheet, we folded and bolt-cut the paper to create the required two separate sheets. This step ensured a precise separation of the A4 letters from the A5 response devices while maintaining their unique link.

Mailmarking and Mailsorting:

In addition to our innovative printing and cutting process, we de-duplicated, mailmarked and mailsorted the data. By doing so, we were able to access a cheaper postal service with Royal Mail, significantly reducing postage costs for Worcester Cathedral.

Benefits

Accuracy: The innovative printing and cutting process significantly reduced the opportunity for the wrong person’s response device to be enclosed with someone else’s letter, ensuring that each recipient received the correct response device.

Efficiency: By eliminating the need for manual matching and leveraging mailmarking and mailsorting, we streamlined the entire mailing process, saving valuable time and resources.

Cost-Effective: Our mailmarking and mailsorting services, combined with the innovative printing method, resulted in substantial cost savings for Worcester Cathedral.

Outcome

The mailing campaign for Worcester Cathedral was executed flawlessly, thanks to Cheshire’s Laser Mail’s innovative approach. The Cathedral was impressed by the accuracy, efficiency, and cost-effectiveness of our solution, which contributed to the overall success of their campaign.

Conclusion

Cheshire’s Laser Mail demonstrated its commitment to providing innovative, accurate, and cost-effective mailing solutions by successfully executing the Worcester Cathedral mailing campaign. Our unique approach to printing, folding, and cutting, along with our mailmarking and mailsorting services, ensured that each recipient received the correct personalised A4 letter and A5 response device while achieving significant cost savings for our client.